Etstan.com is the main corporate site for ETS Tan. This was the first major site I worked on and it went through many changes over the years.
ETS Tan was one of the largest tanning bed manufacturers in the world, and the largest in the United States. When I took over the site in 2004 it was all black with roll-over tanning lamps for menu buttons. I knew this was not where web design was going and launched a campaign to redesign the site to make it more friendly and bright. ETS was a tanning bed manufacturer, after all… not exactly a black site sort of business. However, the owner at the time happened to like black, so it remained that way for a few years although I made many changes to make it more inviting and updated.
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