TanningBedStore.com was created to sell parts for tanning beds manufactured by ETS Tan and JK Products. Building on the “Parts Finder” from Tanning-Bed-Store.com, TanningBedParts.com features full shopping cart functionality.
This store was created using X-Cart. The template started out as one of the standard X-Cart templates, but was heavily modified to reflect the JK Products brand.
Tanning-Bed-Parts.com was a long-time project for me… 14 years to be exact. It was born as an alternative to printed service manuals. The site contains PDF versions of all the user manuals I created, schematic wiring diagrams from the Engineering Department and parts lists for each of the tanning beds ETS manufactured. Customers could come to the site, find their particular unit and find service parts and supporting documentation.
Over the years, tanning-bed-parts.com went through many changes, but the most significant change occurred in the Spring of 2010. Up until then it was entirely HTML based, around 500 pages worth. In 2010 I took all that information and created a database driven site in Joomla! CMS with the VirtueMart shopping cart module supplying the backbone of the parts finder. The shopping cart was never employed to sell parts (company policy), but it provided the necessary capabilities to present the parts lists.
As the tanning industry became more competitive, salons needed new and different offerings to keep customers coming back. ETS Tan became a distributor for a new teeth whitening device that combined high-powered LED light with a light activated gel applied to the teeth. Tanning salons could add this simple device into an unused corner of their salon to generate revenue throughout the year.
I created this micro-site within the same Joomla! framework as etstan.com. The content was presented through a custom secondary template I created. As ETS no longer sells this product, it was removed from their site. Clicking the link below will bring up an HTML representation without a working form.
DermaStyle was another product in the beauty industry aimed at clearing problem acne. Its red and blue LEDs promised to erase pimples without chemicals or adverse reactions.
This site was created simply to sell that one item and consisted of two pages, one with all the product info and the second with customer testimonials. Some supporting documents and videos rounded out the sales pitch. The company supplied all of the supporting documentation, but I had to take the product shot at the top of the site.
I didn’t want anything flashy to clutter up the design. This site had one purpose, and one purpose only… Sell the DermaStyle. I would not submit this site to any design review competitions, but it did what I set out to do. It actually performed quite well with a little pay-per-click traffic.
Etstan.com is the main corporate site for ETS Tan. This was the first major site I worked on and it went through many changes over the years.
ETS Tan was one of the largest tanning bed manufacturers in the world, and the largest in the United States. When I took over the site in 2004 it was all black with roll-over tanning lamps for menu buttons. I knew this was not where web design was going and launched a campaign to redesign the site to make it more friendly and bright. ETS was a tanning bed manufacturer, after all… not exactly a black site sort of business. However, the owner at the time happened to like black, so it remained that way for a few years although I made many changes to make it more inviting and updated.
Designed as a micro-site, Rejuvasun.com showcased the combination tanning bed and rejuvenation unit known as Rejuvasun® with Omnilux™ by ETS Tan. Targeting the spa market I used soothing colors to portray a feeling of tranquility. This site was never meant to sell but, rather, to inform the salon owner of the benefits of red light therapy and how to promote it in a salon.
What made this site nice was its simplicity. I used only HTML and CSS to keep things simple and fast loading. The only extra bit of code was a small javascript that loaded a random image for the homepage banner. Refreshing the page (or coming back to the homepage) would pull up another random image. Three images mimicking the promotional posters were used.
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